|   | 
                                                        
                                                      · 
                                                        What business are you 
                                                        in? | 
                                                      
                                                       
                                                        |   | 
                                                        
                                                      · 
                                                        Who are your customers? | 
                                                      
                                                       
                                                        |   | 
                                                        
                                                      · 
                                                        How do you reach your 
                                                        customers? | 
                                                      
                                                       
                                                        |   | 
                                                        
                                                      · 
                                                        How much capital will 
                                                        you need? | 
                                                      
                                                       
                                                        |   | 
                                                        
                                                      · 
                                                        What are your team's qualifications? | 
                                                      
                                                       
                                                        |   | 
                                                        
                                                      · 
                                                        How big is the market 
                                                        potential? | 
                                                      
                                                       
                                                        |   | 
                                                        
                                                      · 
                                                        What is your competitive 
                                                        advantage? | 
                                                      
                                                       
                                                        |   | 
                                                        
                                                      · 
                                                        How does the competitive 
                                                        landscape look? | 
                                                      
                                                      
                                                        |   | 
                                                        
                                                      · 
                                                        What are the financial 
                                                        projections? | 
                                                      
                                                      
                                                        |   | 
                                                        
                                                      · 
                                                        What kinds of margins 
                                                        are reasonable to expect? |